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·Rubberband. (Jason Sondock & Simon Davis)

Lido Spring 2025 Ad Campaign

Daisy Edgar-Jones in a striped shirt and red swimsuit holding a boat rigging on the ocean for Gucci Lido Spring 2025 campaign.

A woman wearing sunglasses wrapped in a pink patterned towel against a clear sky

Woman wearing floral print top, green sunglasses, and headscarf seated on a wooden sailboat deck with ocean background

Woman in floral swimsuit and lime sunglasses lying on a boat deck under a clear sky for Gucci Lido campaign

Three models lounging on the deck of a sailboat in the ocean for the Gucci Lido Spring 2025 campaign.

Man wearing a blue polo shirt and white trousers leaning on a stone balustrade holding a striped green and white tote bag with the ocean in the background

A man and woman in white shirts stand on a coastal balcony with water and a town in the background.

Man wearing a white shirt leaning against a stone pillar by the ocean with handwritten text across the sky.

Rubberband. (Jason Sondock & Simon Davis)

Rubberband. (Jason Sondock & Simon Davis)

Director

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