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  • ·Gucci Lido Spring 2025 Ad Campaign Editorial
BrandGucci
ProjectLido Spring 2025 Ad Campaign
A woman wearing sunglasses wrapped in a pink patterned towel against a clear sky

Gucci Lido Spring 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

woman wrapped in towelwoman in pink towelpink patterned towelwoman wearing sunglasseswoman with sunglassespink towelsunglasses

Description

This campaign image for the Gucci Lido Spring 2025 collection features Daisy Edgar-Jones wrapped in a pink patterned towel and dark sunglasses. The composition is set against a clear blue sky on a sailboat, with handwritten red script overlaid across the frame reading SALTY STICKY BLISS ON THE DAY I FORGOT MY HAT. The shot was photographed by Jim Goldberg with creative direction by Riccardo Zanola and styling by Virginie Benarroch, capturing a relaxed, sun-drenched outdoor atmosphere with natural lighting and vibrant color contrast.

Style

Editorial, Horizontal, Saturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Magenta (70%)
Pure White (30%)

Background

Clear Sky

Context

Advertising Campaign