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A woman wearing sunglasses wrapped in a pink patterned towel against a clear sky

Gucci Lido Spring 2025 Ad Campaign 2025

About

This campaign image for the Gucci Lido Spring 2025 collection features Daisy Edgar-Jones wrapped in a pink patterned towel and dark sunglasses. The composition is set against a clear blue sky on a sailboat, with handwritten red script overlaid across the frame reading SALTY STICKY BLISS ON THE DAY I FORGOT MY HAT. The shot was photographed by Jim Goldberg with creative direction by Riccardo Zanola and styling by Virginie Benarroch, capturing a relaxed, sun-drenched outdoor atmosphere with natural lighting and vibrant color contrast.

Brand

Gucci

Project

Gucci Lido Spring 2025 Ad Campaign 2025

Keywords

woman wrapped in towelwoman in pink towelpink patterned towelwoman wearing sunglasseswoman with sunglassespink towelsunglasses

Credits

Riccardo Zanola
Creative Director
Rubberband. (Jason Sondock & Simon Davis)
Director
Jim Goldberg
Photographer
Aliocha Schneider
Models
Daisy Edgar-Jones
Models

Styles

EditorialHorizontalSaturatedWarm

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Clear Sky

Context

Advertising Campaign