Gucci Lido Spring 2025 Ad Campaign 2025

Description

Part of the Gucci Lido Spring 2025 ad campaign, this image features actress Daisy Edgar-Jones aboard a sailboat on the open ocean. She wears a light blue striped button-down shirt over a red one-piece swimsuit, complemented by a brown suede shoulder bag, with her arm raised grasping the vessel's rigging. The photograph was captured by photographer Jim Goldberg with creative direction by Riccardo Zanola and styling by Virginie Benarroch. The natural daylight illuminates the maritime setting, and handwritten yellow text overlays the lower corners of the frame.

Style

Editorial, Commercial, Square, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign