Logo
  • Home
  • ·Media
  • ·Gucci Lido Spring 2025 Campaign Portrait by Jim Goldberg
Brand
Gucci
ProjectLido Spring 2025 Ad Campaign
Man wearing a blue polo shirt and white trousers leaning on a stone balustrade holding a striped green and white tote bag with the ocean in the background

Gucci Lido Spring 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

black man leaning on balustradeblack manman leaning on balustradegreen and white striped tote bagstriped tote bagtote bagblue polo shirtwhite trousersdavid jonsson

Description

This portrait for the Gucci Lido Spring 2025 ad campaign, captured by photographer Jim Goldberg with creative direction by Riccardo Zanola, features actor David Jonsson leaning against a stone balustrade overlooking the sea. The subject wears a blue short-sleeve polo shirt and white trousers, holding a prominent green and white striped tote bag with brown leather handles. Handwritten text reads along the stone railing behind him, while lush green foliage frames the left side of the composition against an expansive coastal backdrop.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Pure White (50%)

Background

Ocean

Context

Advertising Campaign