Gucci Lido Spring 2025 Ad Campaign 2025

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This image from the Gucci Lido Spring 2025 ad campaign captures a woman reclining on a cushioned boat deck against a coastal backdrop. She wears a botanical print one-piece swimsuit, lime green sunglasses, and a patterned headscarf, styled by Virginie Benarroch. The natural daylight highlights the relaxed mood, while bold red handwritten text overlaid across the frame reads 'LOST LOVE'. Photographed by Jim Goldberg under the creative direction of Riccardo Zanola, the composition emphasizes outdoor leisure and high-end resort fashion.