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  • ·Gucci Lido Spring 2025 Ad Campaign Editorial
BrandGucci
ProjectLido Spring 2025 Ad Campaign
Woman in floral swimsuit and lime sunglasses lying on a boat deck under a clear sky for Gucci Lido campaign

Gucci Lido Spring 2025 Ad Campaign 2025

Associated creatives

Riccardo Zanola
Riccardo ZanolaCreative Director
Rubberband. (Jason Sondock & Simon Davis)
Rubberband. (Jason Sondock & Simon Davis)Director
Jim Goldberg
Jim GoldbergPhotographer
Aliocha Schneider
Aliocha SchneiderModels
Daisy Edgar-Jones
Daisy Edgar-JonesModels
and David Jonsson
and David JonssonModels
Virginie Benarroch
Virginie BenarrochStylist
Lukas Tralmer
Lukas TralmerHair
Jo Baker
Jo BakerMakeup for Daisy Edgar-Jones
Christelle Cocquet
Christelle CocquetMakeup for Aliocha Schneider & David Jonsson

Tags

woman lounging on boatwoman on boatwoman recliningfloral swimsuitlime green sunglassessunglassesheadscarfswimsuit

Description

This image from the Gucci Lido Spring 2025 ad campaign captures a woman reclining on a cushioned boat deck against a coastal backdrop. She wears a botanical print one-piece swimsuit, lime green sunglasses, and a patterned headscarf, styled by Virginie Benarroch. The natural daylight highlights the relaxed mood, while bold red handwritten text overlaid across the frame reads 'LOST LOVE'. Photographed by Jim Goldberg under the creative direction of Riccardo Zanola, the composition emphasizes outdoor leisure and high-end resort fashion.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Pure White (50%)
Lime (30%)
Crimson (20%)

Background

Bridge

Context

Advertising Campaign