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BrandDalarna
ProjectBrand Identity
Three promotional posters for Dalarna featuring bold red typography and imagery displayed along a modern escalator wall.

Dalarna Brand Identity 2023

Associated creatives

Söderhavet
SöderhavetGraphic Design

Tags

brand identity postersDalarna postersDalarna brand identitypromotional postersgraphic design

Description

Three vertical promotional posters for Dalarna are mounted on a dark glossy panel wall beside a modern escalator. The central poster features bold red stacked typography spelling out Dalarna against a white background. The left poster shows a portrait of a man wearing a beanie alongside red branding elements, while the right poster displays an aerial view of industrial trucks with the tagline Hitachi took the leap. Will you? The composition is captured from a low angle looking upward along the diagonal lines of the escalator structure.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Crimson (50%)
Pure White (50%)

Context

Advertising Campaign, Out of Home (OOH)