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Bicycles parked below three illuminated rectangular panels displaying a graphic logo against a dark wall

Minimal Collective Brand Identity 2021

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Description

This image showcases a brand identity project by Minimal Collective, featuring three rectangular panels mounted uniformly across a dark architectural wall. Each panel displays a bold, minimalist graphic logo in high contrast against a grey background. Below the panels, a row of parked bicycles lines the lower portion of the frame, providing scale and urban context. The composition emphasizes clean lines, monochrome tones, and precise structural alignment.

Style

Horizontal, Commercial, Desaturated, Minimalist

Context

Advertising Campaign