Dalarna Brand Identity 2023

Description

This image features a vertical digital display screen mounted within the structural steel framing of an industrial transit station or public terminal. The screen showcases a striking brand identity poster for Dalarna, featuring bold, chunky red typography against a dark background alongside a smaller inset photographic landscape preview. The surrounding environment consists of heavy dark metal beams, glass panel roofing, and architectural supports characteristic of a railway station or transport hub. Natural ambient light filters through the overhead glass canopy, illuminating the metal textures and the glowing digital advertisement display.

Style

Vertical, Commercial, Clean

Techniques

Typography

Industries

Tourism Boards

Color

Background

Transport Hub

Context

Out of Home (OOH)