Brand
ProjectBrand Identity

Dalarna Brand Identity 2023
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Description
This image features a vertical digital display screen mounted within the structural steel framing of an industrial transit station or public terminal. The screen showcases a striking brand identity poster for Dalarna, featuring bold, chunky red typography against a dark background alongside a smaller inset photographic landscape preview. The surrounding environment consists of heavy dark metal beams, glass panel roofing, and architectural supports characteristic of a railway station or transport hub. Natural ambient light filters through the overhead glass canopy, illuminating the metal textures and the glowing digital advertisement display.