Dalarna
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2023
Description
Söderhavet developed a comprehensive brand identity for Dalarna, utilizing a design system centered on bold, red typography and clean, minimalist layouts. The project bridges physical and digital touchpoints, applying a cohesive visual language across merchandise, public signage, and motion graphics. Applications range from large-format billboard advertisements set against urban stone textures to dynamic digital displays and platform interfaces. The design incorporates aerial photography and industrial imagery, grounding the graphic system within the region's specific landscape and professional character.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Pure White
Crimson
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