Söderhavet leads the visual refresh for Dalarna, developing a cohesive brand identity that spans digital platforms, physical merchandise, and large-format public advertising. The design system utilizes bold, chunky red typography and clean, minimalist layouts that integrate photographic landscape imagery from the Östra Silvbergs gruva quarry.
From transit station digital displays and urban billboard installations to motion graphics and tote bags, the project demonstrates a versatile approach to corporate communication. The aesthetic emphasizes a high-contrast graphic style, pairing industrial-inspired photography with structured, modern typography to establish a consistent visual presence across varied physical and digital touchpoints.
