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BrandDalarna
ProjectBrand Identity
Billboard displaying Dalarna brand identity on a grey stone wall next to concrete stairs

Dalarna Brand Identity 2023

Associated creatives

Söderhavet
SöderhavetGraphic Design

Tags

brand identity billboardbrand identitybillboard posterDalarna brand identityDalarna

Description

This project showcases the brand identity for Dalarna, designed by Söderhavet. The centerpiece is a large billboard poster mounted on a textured grey stone wall beside a set of concrete stairs. The poster features bold typography with photographic cutouts displaying a rocky landscape and water scene, alongside clean red text reading Östra Silvbergs gruva and Unexpected beauty in unexpected places. The overall composition highlights modern graphic design integrated into an urban public space.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Tourism Boards

Background

Street

Context

Out of Home (OOH)