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ProjectBrand Identity
Billboard displaying Dalarna brand identity with photographic typography showing a rocky quarry and reflective water lake.

Brand Identity 2023

Associated creatives

Söderhavet
SöderhavetGraphic Design

Tags

Dalarna brand identityDalarna billboardbrand identitybillboard advertisementÖstra Silvbergs gruvaquarry lake photographyphotographic typography

Description

A public billboard advertisement displays the Dalarna brand identity with graphic design by Söderhavet. The large-format display features bold, stylized typography filled with photographic imagery of the Östra Silvbergs gruva quarry and its reflective turquoise water lake. Below the primary typographic composition, red text reads Ostra Silvbergs gruva and Unexpected beauty in unexpected places, set against a pale background. The billboard is mounted on an exterior grey granite stone wall next to concrete stairs.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Tourism Boards

Color

Pure White (50%)
Crimson (30%)
Navy (20%)

Background

Carpark

Context

Out of Home (OOH)