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BrandDalarna
ProjectBrand Identity
A person holding a tote bag with bold red typography next to a hand displaying a mobile phone with Dalarna brand identity design.

Dalarna Brand Identity 2023

Associated creatives

Söderhavet
SöderhavetGraphic Design

Tags

tote bagcanvas tote bagred typographybranded tote bagmobile phonesmartphone display

Description

This visual showcase presents the brand identity for Dalarna, featuring a cream canvas tote bag with bold red typographic branding and red straps, held by a person wearing black boots. The composition also includes a hand holding a modern smartphone displaying the Dalarna digital platform interface with corresponding red typography and design elements. Designed by Söderhavet, the project demonstrates cohesive visual communication across physical merchandise and digital touchpoints.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (50%)
Crimson (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign