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BrandCOS
Project'Summer In The City' 2025 Ad Campaign
Model wearing a black button-down shirt and cream trousers standing on a sunny street for COS summer campaign.

COS 'Summer In The City' 2025 Ad Campaign 2025

Associated creatives

Karim Sadli
Karim SadliPhotographer
Karolina Spakowski and Mary Ukech
Karolina Spakowski and Mary UkechModels
Jane How
Jane HowStylist

Tags

black woman standingblack womanwoman standingblack button down shirtblack shirtcream trouserscream pantstrouserswoven tote bagtote baghandbag

Description

Captured by photographer Karim Sadli, this image for the COS Summer In The City 2025 ad campaign features model Mary Ukech standing on a sunlit street against a classic architectural backdrop. Styled by Jane How, the subject wears a relaxed black button-down shirt paired with high-waisted cream trousers, complemented by a dark woven tote bag. Natural light highlights the clean lines and textures of the apparel while casting sharp shadows on the pavement. The composition reflects a sophisticated minimalist aesthetic tailored for contemporary fashion commercial use.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Cream (50%)

Background

Street

Context

Advertising Campaign