Blue Illusion Joie 2024

Description

This fashion campaign portrait for the Joie project by Blue Illusion features a woman standing outdoors next to a vintage bicycle filled with fresh sunflowers. The model wears a bright yellow textured blouse paired with relaxed blue wide-leg trousers and brown sandals. She poses gracefully under a warm stone archway with potted plants visible in the rustic background. Natural daylight illuminates the scene, highlighting the textures of her clothing and the bicycle's wicker basket. Styling was crafted by Bec Cole, with photography by Steve Tognazzini and makeup by Krystle Rose.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Public Square

Context

Advertising Campaign