Brand

COS 'Summer In The City' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This monochrome close-up portrait captures a model from the COS Summer In The City 2025 ad campaign, photographed by Karim Sadli with styling by Jane How. The tight framing focuses on the upper face, with strands of short, tousled hair falling across the forehead and partially shadowing the eye. The high-contrast black-and-white grading emphasizes texture and contour, highlighting the natural expression. The composition is intimate and direct, reflecting a clean aesthetic typical of contemporary fashion portraiture.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign
