COS 'Summer In The City' 2025 Ad Campaign 2025

Description

This monochrome fashion campaign portrait for COS was photographed by Karim Sadli as part of the Summer In The City 2025 project. The image features a male model in his 20s wearing dark sunglasses and a dark buttoned suit jacket, posed against a textured vertical surface. Dappled leaf shadows fall across the subject and background, creating high-contrast patterning throughout the frame. The styling is credited to Jane How. The photograph adopts an editorial framing with natural lighting effects.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign