COS 'Summer In The City' 2025 Ad Campaign 2025

Description

This portrait from the COS Summer In The City 2025 ad campaign features a male model leaning against a textured, neutral-toned wall outdoors. He wears dark sunglasses, an unbuttoned light blue shirt over a white ribbed tank top, black trousers, and black sandals. The composition captures a relaxed yet refined seasonal aesthetic, highlighting contemporary minimalist menswear styling. The warm, natural lighting complements the soft earth tones of the architectural backdrop. Photography is credited to Karim Sadli, with styling by Jane How.

Style

Vertical, Commercial, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign