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  • ·COS Summer In The City 2025 Campaign Portrait by Karim Sadli
Brand
COS
Project'Summer In The City' 2025 Ad Campaign
Man wearing dark sunglasses, dark blue textured short-sleeve shirt, white undershirt, and dark trousers leaning against a concrete wall.

COS 'Summer In The City' 2025 Ad Campaign 2025

Associated creatives

Karim Sadli
Karim SadliPhotographer
Karolina Spakowski and Mary Ukech
Karolina Spakowski and Mary UkechModels
Jane How
Jane HowStylist

Tags

man leaning against wallman in dark sunglassesman wearing dark blue shirtman wearing white undershirtmandark sunglassessunglassesdark blue shirtblue shirtshirtwhite undershirtundershirt

Description

This portrait for the COS Summer In The City 2025 ad campaign was captured by photographer Karim Sadli with styling by Jane How. A young man with dark hair wears dark sunglasses, a white ribbed undershirt, a dark blue textured short-sleeve button-up shirt, and dark trousers. He is posed leaning against a textured, weathered concrete wall under natural sunlight with strong shadows. The composition creates an effortless urban aesthetic with a clean, modern color palette.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (60%)
Pure White (40%)

Background

Concrete Texture

Context

Advertising Campaign