COS 'Summer In The City' 2025 Ad Campaign 2025

Description

This monochromatic fashion campaign portrait for COS, titled 'Summer In The City', features a man standing on a city street wearing a dark polo shirt, trousers, and sandals while holding a bag. Captured by photographer Karim Sadli with styling by Jane How, the shot presents an urban editorial style with natural daylight casting defined shadows. The composition employs a vertical framing that highlights the model against the architectural backdrop of a building exterior.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign