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Cmedical outdoor billboard advertising campaign displayed at a train station platform featuring three panels with people and text

CMedical Brand Identity 2024

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Description

This outdoor advertising photograph captures a large billboard displayed at a train station platform as part of a brand identity project for CMedical. The billboard is divided into three distinct panels featuring photographic portraits alongside minimalist typography including the words For, Under, and Etter. A train car is partially visible on the left side of the frame against a large modern building exterior in the background. The natural daylight evenly illuminates the scene, highlighting the clean structural lines of the billboard framing and the surrounding transportation infrastructure.

Style

Horizontal, Commercial, Clean

Industries

Public Awareness

Color

Medium Grey (50%)
Pure White (30%)
Jet Black (20%)

Background

Residential Building

Context

Out of Home (OOH)