CMedical: Brand Identity

Feb 2024

CMedical launches a comprehensive brand identity rollout spanning outdoor advertising, digital UI design, and promotional video content. Developed by EY Doberman with photography by Julianne Leikanger, the project employs a clean and minimalist graphic language designed for the healthcare sector. The visual system integrates warm lighting and high-contrast typography, frequently utilizing a vibrant lime-green accent to unify print media, billboards, and mobile interface components. The campaign imagery features a mix of editorial portraiture and intimate human details, set against both urban street-level environments and neutral, clinical backgrounds. Throughout the motion and still assets, the project leans into a professional aesthetic that combines live-action technique with motion graphics to communicate healthcare expertise. The execution relies on a consistent grid-based layout and sophisticated UI illustration, creating a cohesive brand experience across all touchpoints.

Horizontal, Commercial, Clean