CMedical
Brand Identity
Feb 2024
CMedical launches a comprehensive brand identity rollout, shifting from standard clinical visuals to a holistic and design-forward aesthetic. Spanning outdoor advertising and digital interfaces, the campaign leverages clean typography and a high-contrast palette of lime green and neutral tones to frame its healthcare services. The visual system incorporates minimalist graphic design by EY Doberman paired with candid, intimate photography by Julianne Leikanger, which grounds the clinical messaging in human experience. The project scales across varied formats, including roadside billboards, train station displays, and mobile UI assets. By employing a clean, minimalist layout and warm natural light throughout its live-action video and print components, the campaign maintains a cohesive visual language that prioritizes accessibility and user engagement across both physical and digital touchpoints.
Horizontal, Commercial, Clean
