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ProjectBrand Identity
Bus shelter advertisements displaying CMedical branding with portrait photography of a pregnant woman and a child.

Brand Identity 2024

Associated creatives

EY Doberman
EY DobermanGraphic Design
Julianne Leikanger
Julianne LeikangerPhotography

Tags

bus shelter advertisingadvertising campaignbus shelteroutdoor advertisingpregnant womanpregnant woman portraitwoman portraitpregnant modelportrait photography

Description

This outdoor advertising campaign for CMedical features bus shelter display panels showcasing graphic design by EY Doberman and photography by Julianne Leikanger. The prominent vertical poster displays a portrait of a pregnant woman standing outdoors in natural light. Below the photographic imagery, clean typography features campaign messaging alongside the brand logo. A second shelter display to the left shows a close-up detail shot involving a child and fabric textures. The street-level urban setting includes concrete pavement and a red public transit vehicle in the background.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Background

Street

Context

Out of Home (OOH)