CMedical Brand Identity 2024

About

This promotional brand identity video for CMedical, created by EY Doberman with cinematography by Julianne Leikanger, opens with microscopic cellular imagery overlaid with the brand logo. The video transitions into a sequence of split-screen vignettes showing people in domestic and clinical settings, accompanied by Norwegian text overlays that emphasize healthcare expertise and holistic patient care. The visual style combines clean graphic layouts, warm lighting, and minimalist typography set against yellow and neutral backgrounds.