Description

An exterior street-level view shows a large dual-panel billboard mounted on a weathered building wall for the CHEEX Brand Identity project, designed by PLUSMINUS and Jasmin Scharrer. The left panel features a pale cream background with bold red typography reading Fairtrade Fetish alongside the brand name and logo. The right panel displays a contrasting burnt orange background with similar bold typography reading Sustainable Spanking. Strong diagonal shadows cut across the scene from overhead architecture, while a parked car and urban street elements are visible in the lower right.