CHEEX Brand Identity 2023

Description

An exterior street-level view shows a large dual-panel billboard mounted on a weathered building wall for the CHEEX Brand Identity project, designed by PLUSMINUS and Jasmin Scharrer. The left panel features a pale cream background with bold red typography reading Fairtrade Fetish alongside the brand name and logo. The right panel displays a contrasting burnt orange background with similar bold typography reading Sustainable Spanking. Strong diagonal shadows cut across the scene from overhead architecture, while a parked car and urban street elements are visible in the lower right.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

Residential Building

Context

Out of Home (OOH)