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BrandCHEEX
ProjectBrand Identity
Bright red shopping bag with white text resting on a modern black leather and chrome armchair in direct sunlight.

CHEEX Brand Identity 2023

Associated creatives

PLUSMINUS
PLUSMINUSGraphic Design
Jasmin Scharrer
Jasmin Scharrer

Tags

red shopping bagshopping bagred bagbrand identity bagcheex bag

Description

This image for the CHEEX brand identity project features a vibrant red shopping bag placed on a modern black leather and tubular chrome armchair. The bag displays white typography reading Not your dirty little secret anymore along with the CHEEX logo near the top. Direct sunlight creates sharp shadows and high contrast across the scene, highlighting the textures of the fabric bag and the reflective metallic frame of the chair. The composition is captured with clean lines and a minimalist aesthetic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Color

Scarlet (50%)
Jet Black (50%)

Context

Advertising Campaign