CHEEX Brand Identity 2023

Description

This graphic design piece showcases the brand identity for CHEEX, created by PLUSMINUS and Jasmin Scharrer as part of their brand identity project. The central focus is a square red foil packet set against a textured black background. Bold white typography is printed directly on the packet, featuring the phrase Its getting hot in here alongside the CHEEX brand name and a minimalist peach logo outline. The composition uses high contrast between the vibrant red packaging and the dark surrounding frame.

Style

Commercial, Square, Monochrome, Clean

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign