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BrandCHEEX
ProjectBrand Identity
Glass of water and red branded coasters with cartoon illustrations on a wooden table under natural light.

CHEEX Brand Identity 2023

Associated creatives

PLUSMINUS
PLUSMINUSGraphic Design
Jasmin Scharrer
Jasmin Scharrer

Tags

red coasterscoastersglass of waterwater glasswooden table

Description

Graphic design brand identity project for CHEEX by PLUSMINUS and Jasmin Scharrer featuring red coasters on a wooden table. A glass of water sits atop one of the coasters, casting caustic light patterns across the wooden surface. The composition includes square red coasters with bold typographic text and playful cartoon illustrations. Natural light streams across the scene, creating strong shadows and warm highlights.

Style

Vertical, Commercial, Warm, Clean

Techniques

Typography, Natural light

Color

Scarlet (50%)
Camel (50%)

Background

Wood Texture

Context

Advertising Campaign