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  • ·Canada Goose Fall 2024 Ad Campaign by Willy Vanderperre
BrandCanada Goose
ProjectFall 2024 Ad Campaign
A model wearing a black and white hooded jacket and trousers with a bucket hat and sunglasses against a split background.

Canada Goose Fall 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Ethan Hawke
Ethan HawkeModels
Julia Nobis
Julia NobisModels
Bambi Kouyate
Bambi KouyateModels
Divine Mugisha
Divine MugishaModels
Kadiata Ba
Kadiata BaModels
Suzi De Givenchy
Suzi De GivenchyModels
and Thomas Vansteenberghe
and Thomas VansteenbergheModels
Tamara Rothstein
Tamara RothsteinStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Shay Nielsen
Shay NielsenCasting Director

Tags

model in black and white jacketblack and white jackethooded jacketblack trousersbucket hatsunglasses

Description

This split-composition image from the Canada Goose Fall 2024 ad campaign features a model styled in technical outdoor apparel against contrasting backdrops. On the left, a model wearing a black and white hooded jacket, matching trousers, a bucket hat, and sunglasses stands against a clean white background. On the right, a desolate, dark volcanic landscape under an open sky accompanies the typography reading SNOW GOOSE BY/PAR CANADA GOOSE. The shoot was photographed by Willy Vanderperre with creative direction by Haider Ackermann and styling by Tamara Rothstein.

Style

Editorial, Horizontal, Desaturated, Clean

Industries

Outdoor & Performance Apparel

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign