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  • ·Canada Goose Fall 2024 Ad Campaign Editorial
BrandCanada Goose
ProjectFall 2024 Ad Campaign
Monochrome diptych showing a seated model in a patterned cardigan beside a dramatic rocky ocean shore landscape.

Canada Goose Fall 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Ethan Hawke
Ethan HawkeModels
Julia Nobis
Julia NobisModels
Bambi Kouyate
Bambi KouyateModels
Divine Mugisha
Divine MugishaModels
Kadiata Ba
Kadiata BaModels
Suzi De Givenchy
Suzi De GivenchyModels
and Thomas Vansteenberghe
and Thomas VansteenbergheModels
Tamara Rothstein
Tamara RothsteinStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Shay Nielsen
Shay NielsenCasting Director

Tags

man in patterned cardiganpatterned cardigancardiganmodel posingman seated

Description

This striking editorial image from the Canada Goose Fall 2024 ad campaign was captured by photographer Willy Vanderperre, with creative direction by Haider Ackermann and styling by Tamara Rothstein. The diptych layout pairs a studio portrait on the left with a dramatic coastal landscape on the right, featuring rolling waves against jagged rock formations. On the left, a model wearing a heavy patterned knit cardigan and textured trousers is seated against a plain backdrop. The monochrome palette emphasizes the sharp contrasts in light, texture, and composition. Text overlay reads SNOW GOOSE BY/PAR CANADA GOOSE across the dividing line.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Outdoor & Performance Apparel

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign