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BrandCanada Goose
ProjectFall 2024 Ad Campaign
Model wearing a green parka, hat, and sunglasses against a snowy mountain landscape

Canada Goose Fall 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Ethan Hawke
Ethan HawkeModels
Julia Nobis
Julia NobisModels
Bambi Kouyate
Bambi KouyateModels
Divine Mugisha
Divine MugishaModels
Kadiata Ba
Kadiata BaModels
Suzi De Givenchy
Suzi De GivenchyModels
and Thomas Vansteenberghe
and Thomas VansteenbergheModels
Tamara Rothstein
Tamara RothsteinStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Shay Nielsen
Shay NielsenCasting Director

Tags

model in green parkagreen parkaparkamodel in hathatsunglasses

Description

This image from the Canada Goose Fall 2024 ad campaign features a model styled in an oversized green parka, matching hat, and sunglasses, posed against a stark backdrop. On the right, a dynamic split-screen displays a sweeping icy glacier landscape beneath an open sky. Photographed by Willy Vanderperre with creative direction by Haider Ackermann, the composition highlights technical outerwear in a cold environment. The styling emphasizes layered garments with high-contrast elements and bold outerwear silhouettes.

Style

Editorial, Horizontal, Warm, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (80%)

Background

Mountain

Context

Advertising Campaign