Canada Goose Fall 2024 Ad Campaign 2024

About

This portrait from the Canada Goose Fall 2024 ad campaign features actor Ethan Hawke wearing a heavy white hooded winter jacket against a clean backdrop, paired side-by-side with a landscape shot of a rushing waterfall. Photographed by Willy Vanderperre with creative direction by Haider Ackermann, the layout highlights technical outerwear in a stark, contrasting composition. The clean studio portrait lighting on the subject balances the natural environment shown in the adjacent panel. Styling was handled by Tamara Rothstein with hair by Anthony Turner and makeup by Lynsey Alexander.