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  • ·Canada Goose Fall 2024 Campaign Editorial Portrait
BrandCanada Goose
ProjectFall 2024 Ad Campaign
Model wearing a brown parka jacket and matching hat against a split-screen backdrop of a glacier

Canada Goose Fall 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Ethan Hawke
Ethan HawkeModels
Julia Nobis
Julia NobisModels
Bambi Kouyate
Bambi KouyateModels
Divine Mugisha
Divine MugishaModels
Kadiata Ba
Kadiata BaModels
Suzi De Givenchy
Suzi De GivenchyModels
and Thomas Vansteenberghe
and Thomas VansteenbergheModels
Tamara Rothstein
Tamara RothsteinStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Shay Nielsen
Shay NielsenCasting Director

Tags

model in brown parkabrown parkaparka jacketbrown hatmirrored sunglasseswinter coat

Description

This split-screen editorial image for the Canada Goose Fall 2024 ad campaign was photographed by Willy Vanderperre under the creative direction of Haider Ackermann. On the left, a model wears a heavy brown technical parka with utility pockets, a matching wide-brim hat, and futuristic mirrored sunglasses against a clean white background. On the right, a stark photograph of a dark, striated glacier provides a dramatic contrasting landscape. Bold white typography reads SNOW GOOSE across the lower right frame. The composition pairs high-fashion outerwear styling with raw natural geography in a striking juxtaposition.

Style

Editorial, Horizontal, Clean

Industries

High Street Fashion

Color

Chocolate (70%)

Background

White Seamless

Context

Advertising Campaign