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BrandCanada Goose
ProjectFall 2024 Ad Campaign
Model wearing a white sweatshirt with silver seas typography and a yellow turtleneck against a white seamless background beside a snowy mountain landscape

Canada Goose Fall 2024 Ad Campaign 2024

Associated creatives

Haider Ackermann
Haider AckermannCanada Goose Creative Director
Willy Vanderperre
Willy VanderperrePhotographer
Ethan Hawke
Ethan HawkeModels
Julia Nobis
Julia NobisModels
Bambi Kouyate
Bambi KouyateModels
Divine Mugisha
Divine MugishaModels
Kadiata Ba
Kadiata BaModels
Suzi De Givenchy
Suzi De GivenchyModels
and Thomas Vansteenberghe
and Thomas VansteenbergheModels
Tamara Rothstein
Tamara RothsteinStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup
Shay Nielsen
Shay NielsenCasting Director

Tags

model wearing white sweatshirtwhite sweatshirtyellow turtleneckwhite hatblack pantsmodel in white sweatshirt

Description

This image is part of the Fall 2024 ad campaign for Canada Goose, featuring creative direction by Haider Ackermann and photography by Willy Vanderperre. The left panel showcases a model wearing a white sweatshirt with red 'Silver Seas' typography, a vibrant yellow turtleneck, black pants, and a white hat against a clean white backdrop. A stylized graphic element cuts across the frame to connect with the right panel, which displays a crisp outdoor shot of an iceberg floating in cold water beneath snow-covered mountains and a clear blue sky. The styling is handled by Tamara Rothstein, with hair by Anthony Turner and makeup by Lynsey Alexander.

Style

Editorial, Horizontal, Warm, Clean

Industries

Outdoor & Performance Apparel

Color

Pure White (50%)
Lemon (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign