BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Bottega Veneta Spring 2024 Ad Campaign 2024
Associated creatives
Matthieu BlazyBottega Veneta Creative Director
Alec SothPhotographer
Diane ChiuModels
Walid FiherModels
Imaan HammamModels
Lara MenezesModels
Awar OdhiangModels
Douta SidibeModels
Penelope TernesModels
Daisuke UedaModels
Kris WardakModels
Haojie QiModels
Shun YoshidaModels
and Li Cheng YuanModels
DuffyHair
Hiromi UedaMakeup
Anita BittonCasting Director
TokyoLocation
JapanLocation
Tags
Description
Photographed by Alec Soth in Tokyo for Bottega Veneta's Spring 2024 ad campaign, a male model stands poised on the steps of a sculptural, bright red octopus playground structure. He wears a dark, belted trench coat and dress shoes, while holding a structured white and brown leather tote bag. The composition is captured with natural daylight under clear outdoor conditions, contrasting the smooth, vibrant red structure against urban background architecture. The fashion imagery emphasizes clean lines and distinctive architectural interplay as directed by Matthieu Blazy.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (30%)
Caramel (20%)
Background
Public Square
Context
Advertising Campaign