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BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Model in red and yellow patterned dress sitting on a crescent moon sculpture outdoors with trees against a cloudy blue sky.

Bottega Veneta Spring 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Alec Soth
Alec SothPhotographer
Diane Chiu
Diane ChiuModels
Walid Fiher
Walid FiherModels
Imaan Hammam
Imaan HammamModels
Lara Menezes
Lara MenezesModels
Awar Odhiang
Awar OdhiangModels
Douta Sidibe
Douta SidibeModels
Penelope Ternes
Penelope TernesModels
Daisuke Ueda
Daisuke UedaModels
Kris Wardak
Kris WardakModels
Haojie Qi
Haojie QiModels
Shun Yoshida
Shun YoshidaModels
and Li Cheng Yuan
and Li Cheng YuanModels
Duffy
DuffyHair
Hiromi Ueda
Hiromi UedaMakeup
Anita Bitton
Anita BittonCasting Director
Tokyo
TokyoLocation
Japan
JapanLocation

Tags

woman in patterned dresspatterned dresswoman sitting on sculpturemodelwoven handbaghandbag

Description

Captured by photographer Alec Soth for Bottega Veneta's Spring 2024 ad campaign, this vertical portrait features a model seated atop a large, crescent moon-shaped concrete sculpture. The model wears a striking, one-shoulder dress featuring dynamic red, yellow, and black graphic patterns, paired with woven footwear. In one hand, she holds an intricate woven handbag. The scene is shot outdoors with mature trees flanking the composition beneath a bright blue sky with scattered clouds. The campaign features creative direction by Matthieu Blazy, hair by Duffy, makeup by Hiromi Ueda, and casting by Anita Bitton.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Golden Yellow (30%)
Jet Black (20%)

Background

Park

Context

Advertising Campaign