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BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Model wearing a pale green sleeveless dress standing next to a large light blue bird sculpture outdoors

Bottega Veneta Spring 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Alec Soth
Alec SothPhotographer
Diane Chiu
Diane ChiuModels
Walid Fiher
Walid FiherModels
Imaan Hammam
Imaan HammamModels
Lara Menezes
Lara MenezesModels
Awar Odhiang
Awar OdhiangModels
Douta Sidibe
Douta SidibeModels
Penelope Ternes
Penelope TernesModels
Daisuke Ueda
Daisuke UedaModels
Kris Wardak
Kris WardakModels
Haojie Qi
Haojie QiModels
Shun Yoshida
Shun YoshidaModels
and Li Cheng Yuan
and Li Cheng YuanModels
Duffy
DuffyHair
Hiromi Ueda
Hiromi UedaMakeup
Anita Bitton
Anita BittonCasting Director
Tokyo
TokyoLocation
Japan
JapanLocation

Tags

model in pale green dresspale green dressgreen dressdressmodelblack jacketjacketorange fringed bagorange bagbagred sandalssandals

Description

This image from the Bottega Veneta Spring 2024 ad campaign features a model standing outdoors next to a large, light blue bird sculpture in Tokyo, Japan. The model wears a pale green sleeveless dress with cascading fringe details, complemented by red heeled sandals and carrying a vibrant orange fringed accessory while holding a dark jacket over one arm. Natural daylight illuminates the scene, casting soft shadows on the ground beneath a tree and an urban backdrop with corrugated metal and fencing. The composition blends contemporary luxury fashion with unexpected outdoor surroundings, captured with clean art direction.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sage (60%)
Scarlet (20%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign