Man sitting on concrete structure holding sandwich wearing patterned jacket and shiny pants for Bottega Veneta

Model wearing a dark pinstripe double-breasted suit standing against a textured pink wall with Bottega Veneta text.

Man sitting on a giant red octopus statue outdoors holding a light-colored woven handbag, captured by Alec Soth for Bottega Veneta.

Model in plaid fringe trousers and matching top holding a dark woven handbag against a sculptural grey stone structure.

Model wearing a pale green sleeveless dress standing next to a large light blue bird sculpture outdoors

Model seated against a textured pink concrete wall holding a woven cream tote bag under a blue sky.

Model in red and yellow patterned dress sitting on a crescent moon sculpture outdoors with trees against a cloudy blue sky.

A man wearing pinstripe trousers and brown mules sits inside a light blue sculpture holding a black leather handbag.

Man wearing a beige trench coat and blue jeans smiling while seated on an outdoor concrete slide in Tokyo

Woven green leather handbag resting on a blue textured surface with a light cream textile fringe

Model seated on a large red mushroom sculpture wearing a tan trench coat in a park

Text overlay reads BOTTEGA VENETA over a pink dome structure with a red patterned knit sweater and maroon woven leather bag in a park

Fringed red and blue handbag resting on a white stone bird sculpture outdoors in the spring 2024 ad campaign

Model wearing brown outfit seated on a large blue mushroom structure outdoors with building in background

Man wearing a striped shirt and dark wrap skirt leaning against a pink curved wall for Bottega Veneta

Model carrying a large striped tote bag on stairs before a pink sculpture for Bottega Veneta spring 2024 ad campaign

Model seated inside a large red octopus slide structure wearing a textured grey coat and light blue jeans

Model standing beneath a large sculptural arch structure wearing a brown dress shirt and carrying a structured dark grey handbag.

Model wearing black and white patterned knitwear sitting on a panda rocking horse in a park

Model seated on a sculpted structure wearing a patterned shirt and fringed skirt holding a black woven handbag.

Bottega Veneta Spring 2024 Ad Campaign 2024

About

For the Bottega Veneta Spring 2024 campaign, creative director Matthieu Blazy transports the house into a surreal, dreamlike landscape that recontextualizes the luxury fashion house's aesthetic through the lens of suburban art and play. Captured by photographer Alec Soth against the backdrop of Japan, the campaign leans into a playful juxtaposition between high-end tailoring and the organic, often whimsical, forms of concrete playground sculptures. The imagery utilizes natural light to bridge the gap between the polished sophistication of the garments—featuring intricate fringe, chevron knits, and the brand’s signature woven leather bags—and the weathered, textured environments of the urban park settings. This editorial approach transforms ordinary city fixtures like mushroom-shaped structures and octopus sculptures into a series of surreal backdrops that elevate the collection to an artistic performance. By grounding the refined silhouettes of trench coats and geometric-print gowns within these mundane, public spaces, the campaign creates a compelling dialogue between movement and stillness. Every frame acts as an editorial product study, where the deliberate casting of diverse talent brings a sense of authentic personality to the high-concept visual storytelling. Through this evocative lens, the campaign avoids the predictable trappings of traditional luxury marketing, opting instead for a narrative that feels both grounded in contemporary lifestyle and elevated by its own whimsical, architectural curiosity.