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BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Model wearing brown outfit seated on a large blue mushroom structure outdoors with building in background

Bottega Veneta Spring 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Alec Soth
Alec SothPhotographer
Diane Chiu
Diane ChiuModels
Walid Fiher
Walid FiherModels
Imaan Hammam
Imaan HammamModels
Lara Menezes
Lara MenezesModels
Awar Odhiang
Awar OdhiangModels
Douta Sidibe
Douta SidibeModels
Penelope Ternes
Penelope TernesModels
Daisuke Ueda
Daisuke UedaModels
Kris Wardak
Kris WardakModels
Haojie Qi
Haojie QiModels
Shun Yoshida
Shun YoshidaModels
and Li Cheng Yuan
and Li Cheng YuanModels
Duffy
DuffyHair
Hiromi Ueda
Hiromi UedaMakeup
Anita Bitton
Anita BittonCasting Director
Tokyo
TokyoLocation
Japan
JapanLocation

Tags

woman sitting on mushroom structurewoman sitting on mushroomwoman sittingwomanstructured brown jacketbrown jacketjacketbrown trouserstrouserswoven handbaghandbag

Description

Captured by photographer Alec Soth for Bottega Veneta's Spring 2024 ad campaign, this image features a model perched on a large blue speckled mushroom structure in an outdoor setting in Tokyo. The subject wears a structured brown matching jacket and trousers ensemble, complemented by a draped white-and-brown garment over the shoulders and a patterned woven handbag held in hand. The background reveals a residential building under natural daylight, creating a candid yet composed narrative style. The composition highlights the juxtaposition of contemporary fashion within a suburban street landscape.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (60%)
Pure White (40%)

Background

Residential Building

Context

Advertising Campaign