BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Bottega Veneta Spring 2024 Ad Campaign 2024
Associated creatives
Matthieu BlazyBottega Veneta Creative Director
Alec SothPhotographer
Diane ChiuModels
Walid FiherModels
Imaan HammamModels
Lara MenezesModels
Awar OdhiangModels
Douta SidibeModels
Penelope TernesModels
Daisuke UedaModels
Kris WardakModels
Haojie QiModels
Shun YoshidaModels
and Li Cheng YuanModels
DuffyHair
Hiromi UedaMakeup
Anita BittonCasting Director
TokyoLocation
JapanLocation
Tags
Description
Photographed by Alec Soth for Bottega Veneta's Spring 2024 ad campaign, this striking outdoor image features a young man seated atop a large, vibrant red octopus sculpture in Tokyo, Japan. The model wears a simple white tank top and dark trousers, holding a pale woven handbag across the red structure. The background reveals a Japanese street scene with buildings and trees under natural daylight. This piece reflects a whimsical yet high-fashion narrative, blending luxury accessories with surreal public art.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (30%)
Jet Black (50%)
Nude / Sand (20%)
Background
Street
Context
Advertising Campaign