Bottega Veneta Spring 2024 Ad Campaign 2024

About

This vertical portrait from Bottega Veneta's Spring 2024 advertising campaign was photographed by Alec Soth in Tokyo, Japan. A model poses against a massive, sculptural grey concrete structure with textured surfaces and protruding stones. The subject wears a long-sleeved plaid fringe outfit in soft muted tones with matching trousers and holds a dark green woven handbag in one hand. The composition employs natural light and a muted color palette, emphasizing tactile fabric textures and organic architectural forms. Creative direction is led by Matthieu Blazy, with hair by Duffy and makeup by Hiromi Ueda.