Bottega Veneta Spring 2024 Ad Campaign 2024

Description

This vertical portrait from Bottega Veneta's Spring 2024 advertising campaign was photographed by Alec Soth in Tokyo, Japan. A model poses against a massive, sculptural grey concrete structure with textured surfaces and protruding stones. The subject wears a long-sleeved plaid fringe outfit in soft muted tones with matching trousers and holds a dark green woven handbag in one hand. The composition employs natural light and a muted color palette, emphasizing tactile fabric textures and organic architectural forms. Creative direction is led by Matthieu Blazy, with hair by Duffy and makeup by Hiromi Ueda.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign