BrandBottega Veneta
ProjectSpring 2024 Ad Campaign
Bottega Veneta Spring 2024 Ad Campaign 2024
Associated creatives
Matthieu BlazyBottega Veneta Creative Director
Alec SothPhotographer
Diane ChiuModels
Walid FiherModels
Imaan HammamModels
Lara MenezesModels
Awar OdhiangModels
Douta SidibeModels
Penelope TernesModels
Daisuke UedaModels
Kris WardakModels
Haojie QiModels
Shun YoshidaModels
and Li Cheng YuanModels
DuffyHair
Hiromi UedaMakeup
Anita BittonCasting Director
TokyoLocation
JapanLocation
Tags
Description
Captured by photographer Alec Soth in Tokyo, Japan, this campaign image for Bottega Veneta's Spring 2024 collection features a model posed atop a large, whimsical red mushroom sculpture in a grassy park setting. The subject wears an artfully layered tan trench coat paired with dark trousers and reddish-brown heels. In the background, similar yellow and blue mushroom structures stand among suburban houses, mature trees, and an overcast sky. The composition relies on natural daylight and an editorial aesthetic that blends high fashion with surreal outdoor environments.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Crimson (30%)
Jet Black (20%)
Background
Park
Context
Advertising Campaign