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BrandBBC Football
ProjectBrand Identity
BBC Football brand identity showcase featuring logo lockups on solid yellow background for Match of the Day and Final Score.

BBC Football Brand Identity 2023

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

bbc football brand identitybbc footballbrand identitymatch of the day logomatch of the dayfinal score logofinal scorefootball focus logofootball focus

Description

Graphic design brand identity system created by Smorgasbord for BBC Football. The image presents a grid of six program logo lockups including Match of the Day, Match of the Day 2, Football Focus, MOTDX, and Final Score. Each lockup features distinct circular graphic icons paired with clean typography set against a vibrant solid yellow background.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Football (American)

Color

Golden Yellow (90%)
Jet Black (10%)

Background

Solid Colour

Context

Advertising Campaign