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BBC Football brand identity showcase featuring logo lockups on solid yellow background for Match of the Day and Final Score.

BBC Brand Identity 2023

About

Graphic design brand identity system created by Smorgasbord for BBC Football. The image presents a grid of six program logo lockups including Match of the Day, Match of the Day 2, Football Focus, MOTDX, and Final Score. Each lockup features distinct circular graphic icons paired with clean typography set against a vibrant solid yellow background.

Brand

BBC

Project

BBC Brand Identity 2023

Keywords

bbc football brand identitybbc footballbrand identitymatch of the day logomatch of the dayfinal score logofinal scorefootball focus logofootball focus

Credits

Smörgåsbord
Graphic Design

Styles

HorizontalCommercialGraphic

Techniques

TypographyVector

Industries

Football (American)

Background

Solid Colour

Context

Advertising Campaign