BBC Football Brand Identity 2023

Description

This graphic identity diagram for BBC Football, designed by Smörgåsbord for the Brand Identity project, illustrates the conceptual evolution behind the BBC Ball. Arranged horizontally against a solid black background, the sequence presents four distinct visual elements connected by mathematical plus and equals signs. The first element displays the yellow square BBC Sport logo, followed by the glossy blue spherical previous Match of the Day logo, and a solid yellow circle. The final resulting graphic combines these geometric forms to create the new BBC Football Ball symbol. Explanatory text labels appear beneath each stage of the progression.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Broadcast & TV Networks

Color

Background

Black Seamless

Context

Brand Film / Corporate Video