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BrandBBC Football
ProjectBrand Identity
BBC Football brand identity graphic featuring bold white typography on a black background with typographic specifications and yellow highlight accent

BBC Football Brand Identity 2023

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

brand identity graphicbrand identitygraphic designtypography layoutbbc football

Description

This graphic design piece showcases the brand identity for BBC Football created by Smörgåsbord. The composition features clean, modernist typography set against a stark black background. Large bold white lettering displays the word Liverpool accompanied by subtitle details like Jurgen Klopp and specific font hierarchy notes. A prominent rectangular accent block combines white, grey, and yellow tones with descriptive text regarding Premier League statistics.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography, Vector

Industries

Basketball

Color

Pure White (50%)
Golden Yellow (30%)
Medium Grey (20%)

Background

Black Seamless

Context

Brand Film / Corporate Video