BBC Football Brand Identity 2023

Description

This graphic design piece created by Smörgåsbord for the BBC Football brand identity project showcases technical architectural diagrams overlaid on a stark black background. Geometric white line work forms concentric circles and schematics framing a central circular component. Score information appears in the top left corner, while a quote block sits in the lower right alongside attribution text for Alan Shearer. The composition emphasizes precision, utilizing stark contrast between the black backdrop and clean white graphic elements.

Style

Horizontal, Commercial, Graphic, Geometric

Techniques

Typography

Industries

Broadcast & TV Networks

Color

Background

Solid Colour

Context

Advertising Campaign