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ProjectBrand Identity
Graphic broadcast design for BBC Football showing a split screen with Wales and England match details and team crests

Brand Identity 2023

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

broadcast graphic designbroadcast graphicgraphic designwales england match graphicwales england matchmatch graphicbbc football brand identitybbc football

Description

Graphic identity design created by Smörgåsbord for BBC Football, featuring a split screen layout that pits Wales against England. The left side displays red branding with the Welsh national football crest, while the right side features white branding with the English national crest. Bold typography indicates the match details, broadcast channel, time, and tournament stage. Concentric graphic lines texture the background across both contrasting halves.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Football (American)

Color

Pure White (50%)
Crimson (50%)

Background

Solid Colour

Context

TVC / TV Commercial