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ProjectBrand Identity
Professional soccer player standing sideways against a grey studio backdrop featuring large white typography and circular graphics

Brand Identity 2023

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

soccer player in blue jerseysoccer playerblue jerseyman in blue jerseymale soccer playerfootball player

Description

This graphic design project for BBC Football by Smorgasbord features a professional soccer player set against a clean grey studio backdrop with prominent white typographic elements and circular geometric graphics. The subject is captured in profile wearing a blue team jersey with visible arm tattoos. The composition integrates bold typography with clean studio aesthetics to create a striking visual identity.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Industries

Soccer

Color

Royal Blue (60%)
Medium Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign, Brand Film / Corporate Video