BBC

Jun 2023

The BBC Football brand identity project, developed by Smörgåsbord, establishes a versatile broadcast aesthetic through a systematic approach to graphic design and motion graphics. By blending minimalist typography with high-contrast color palettes, the visual language anchors the network's sports coverage across various platforms. The identity system relies on clean vector graphics and geometric framing to organize information for Match of the Day, Football Focus, and other featured programmes. Utilizing a mix of flat illustration and live-action techniques, the project balances bold architectural elements with editorial portraits, creating a cohesive visual hierarchy that supports complex match data and sports reporting.

Horizontal, Commercial, Graphic

Typography

Brand Film / Corporate Video