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BBC: Brand Identity

Brand
BBC
Date

Jun 2023

Description

The brand identity for BBC Football, designed by Smörgåsbord, establishes a versatile visual language across broadcast and digital platforms. The system centers on a modular approach, integrating bold typography, high-contrast monochrome portraiture, and vibrant yellow accents to create a cohesive identity for programmes including Match of the Day and Football Focus. Utilizing motion graphics and clean graphic design techniques, the project balances technical precision with a dynamic broadcast aesthetic. The identity features geometric overlays and modernist type hierarchies, as seen in the development of the new BBC Football Ball symbol and various match-day information systems. This framework prioritizes legibility and a distinct visual rhythm suitable for high-frequency sports programming.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Context

Brand Film / Corporate Video

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design
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