Logo
Professional soccer player standing sideways against a grey studio backdrop featuring large white typography and circular graphics
Monochrome portrait of a black man with short hair and an earring framed within a shaped cutout against a black background with corner text.
BBC Football brand identity graphic featuring bold white typography on a black background with typographic specifications and yellow highlight accent
BBC Football brand identity showcase featuring logo lockups on solid yellow background for Match of the Day and Final Score.
Man in a red shirt looking back over his shoulder against a yellow and black graphic background with typographic elements
BBC Football brand identity graphic featuring technical architectural diagrams and score overlays on a black background.
Graphic identity diagram for BBC Football showing the evolution from the BBC Sport logo and previous MOTD logo to the BBC Ball
Graphic broadcast design for BBC Football showing a split screen with Wales and England match details and team crests
Professional soccer player standing sideways against a grey studio backdrop featuring large white typography and circular graphics

BBC Brand Identity 2023

About

The brand identity for BBC Football, designed by Smörgåsbord, establishes a versatile visual language across broadcast and digital platforms. The system centers on a modular approach, integrating bold typography, high-contrast monochrome portraiture, and vibrant yellow accents to create a cohesive identity for programmes including Match of the Day and Football Focus. Utilizing motion graphics and clean graphic design techniques, the project balances technical precision with a dynamic broadcast aesthetic. The identity features geometric overlays and modernist type hierarchies, as seen in the development of the new BBC Football Ball symbol and various match-day information systems. This framework prioritizes legibility and a distinct visual rhythm suitable for high-frequency sports programming.

Brand

BBC

Credits

Smörgåsbord
Graphic Design

Styles

HorizontalCommercialGraphic

Techniques

Typography
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