BBC Brand Identity 2023

About

This graphic design project for BBC Football by Smorgasbord features a striking visual composition. A man wearing a red shirt is captured in a half-turn portrait, looking back over his shoulder with a direct expression. The central photographic portrait is framed within a shield-like cutout, layered over a vibrant yellow backdrop adorned with bold black repeated typographic elements spelling MOTDX. The high-contrast color scheme and graphic overlays create a dynamic aesthetic for the sports brand identity.