Jean-Yves Lemoigne, Photographer, London

Description

This dynamic commercial image created by Jean-Yves Lemoigne features an athletic male model in mid-stride, captured while running and holding a red handball. He is dressed in a white athletic t-shirt and matching shorts with black accents, high white sports socks, and specialized Puma athletic shoes with black and teal detailing. The composition is framed against an indoor sports venue background with a wooden floor and structural architectural elements overhead, rendered in cool teal and blue tones. High-contrast directional lighting accentuates the subject's muscular physique and energetic pose. Prominent text overlays include the Puma brand logo, the campaign slogan, the shoe model name, and the athlete's name.

Style

Vertical, Commercial, Saturated, Cool

Techniques

High-speed / freeze, Hard Light

Industries

Basketball

Color

Background

Sports Venue

Context

Advertising Campaign